Hamed Aghakhani, associate professor of marketing at Dalhousie University's Rowe School of Business, said the 30-page Roll Up To Win terms and conditions likely protect the company in case of an issue like this. When asked how many people got the false message, what the company is telling people who have had this experience and whether they're offering anything aside from regrets, the spokesperson said, "We have no further comment." 'We expect more responsibility' "We're already in contact with some of the impacted guests to express our regret for the disappointment caused by this error." "For a few hours on Monday morning, a technical error caused an issue for a small subset of Roll Up To Win players," said a spokesperson. In a statement, Tim Hortons said there was a glitch in the system, and only one person was supposed to win that big prize on Monday. "Mistake or not, it plainly says I won, and I was hoping they were going to at least honour it, but so far - nothing." He contacted the manager at his local Tim Hortons, who put him through to someone at customer service, who then explained the technical error and apologized. (Submitted by Luc Masse)īut when Massé opened the app again, the message was gone. Massé said he's still in contact with Tim Hortons, and he's hoping to see some kind of resolution.
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